Paola Cavalli

Store Operations | Brand Strategy | Integrated Marketing

• Business Strategy / Market Research
• Retail Concept Development / New Concept Store Design, Development & Launch
• Brand Strategy / Positioning / Customer Value Proposition
• Integrated Marketing Strategy, Development & Execution
• Store Manager / Operations / Visual Merchandising / Inventory Management / Pricing
• Human Resources Management / Customer Service Training
• Accounting / P&L / Budget
• Export/Import Logistics/Distribution
• Digital Marketing Strategy / Website Strategy /  Advertising
• Social Media Management & Marketing
• Public Relations (Puerto Rico & USA) / Copywriting/editing (English and Spanish)
• Creative Strategy / Artwork Design
• Database Management & Marketing / Email Marketing

Results:

• Customer Database: 1,700 email addresses
• Facebook: 64K Fans
• International & Domestic Press Value : $1M+

The Brand Story

Paola Cavalli Concept Store

Press