Parador Resort & Spa

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Integrated Marketing Strategy

  • Brand Strategy & Positioning
  • Website Development / Content Strategy / Search engine optimization / Content Management
  • Social media management and marketing strategy
  • Email marketing campaign management: creative, copy, launch, database management, results
  • Copywriting (English & Spanish) / Advertising / Promotions

 

Results:

  • New website direct business increased by 100%
  • Achieved 25+ Million Impressions of the Parador brand in Facebook & Twitter
  • Social media strategy generated media coverage in leading top USA publications resulting from travel writers’ visits included HuffPost 50, Parade, Successful Meetings and TravelAge West.
  • Integrated online marketing promotions with top lifestyle, wellness, weddings and honeymoon brands including AFAR, Bridal Guide, theSkimm, POPSUGAR,  SheFinds, Joe Fresh and Wine Awesomeness generated opt-in email marketing database and 20 Million+ in the North American market

 

  • Client Details Manuel Antonio, Costa Rica
  • Project Link hotelparador.com