40,000 years ago, before language was developed, humans began to tell stories using cave paintings. Storytelling was the primary means for transmitting knowledge from one generation to the next. Ever since then, stories have defined our identity. We are made of stories: the stories that we hear, the stories that we tell.
Today, storytelling has become a strategic imperative for competitive advantage. Powerful storytelling connects emotionally, creates empathy, persuades and drives action. When done effectively, storytelling not only captures your customer’s hearts and minds, but also sells.